Privacy Policy

Last Updated: 10-8-2026

Josh Gelato Limited, trading as Always Do What You Should Do (ADWYSD), is the data controller for personal data collected through https://official-adwysd.com/. We are registered in England and Wales, Company Number 14407291, at 1–3 Tranquil Vale, Blackheath, London SE3 0BU, United Kingdom.

This policy explains what we collect, why, and what rights you have under the UK GDPR and Data Protection Act 2018.

1. Information We Collect

  • Name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Payment details, processed by our payment providers — we never see or store your full card number
  • Order history
  • IP address, device and browser information

We collect this when you place an order, create an account, subscribe to emails, contact support, or browse the site.

2. Why We Use It, and Our Lawful Basis

  • To process and deliver your order, and handle returns — necessary to perform our contract with you.
  • To provide customer support — necessary to perform our contract with you.
  • To send marketing emails — your consent, which you can withdraw at any time.
  • To prevent fraud and secure our site — our legitimate interests.
  • To improve our website and understand how it is used — our legitimate interests, and your consent for non-essential cookies.
  • To keep accounting and tax records — to comply with our legal obligations.

We do not sell or rent your personal data.

3. Who We Share It With

We share data only with providers who need it to deliver our service:

  • Payment processors — cartadicreditopay to take payment
  • Shipping and fulfilment partners — Royal Mail, DHL or FedEx to deliver your order
  • Website and hosting providers — WooCommerce
  • Analytics and marketing tools — Google Analytics

All are bound to protect your data and use it only for the service they provide to us. We may also disclose data where required by law.

4. International Transfers

Some providers are based outside the UK. Where data is transferred abroad, we rely on UK adequacy regulations or the International Data Transfer Agreement or Addendum to ensure it is protected to UK standards.

5. How Long We Keep It

  • Order and transaction records: 6 years, to meet HMRC requirements
  • Customer support correspondence: 2 years after your query is closed
  • Marketing contacts: until you unsubscribe, then removed from active lists
  • Website analytics: 12 months

6. Cookies

We use cookies to run the site, remember your basket and preferences, and analyse traffic. Non-essential cookies are set only with your consent. You can change your choices through our cookie banner or your browser settings.

7. Security

We protect your data using SSL encryption, secure payment gateways and restricted internal access. No system is perfectly secure, but we take these measures seriously and will notify you and the ICO where required if a breach occurs.

8. Your Rights

Under UK GDPR you have the right to:

  • Access the data we hold about you
  • Have inaccurate data corrected
  • Request erasure of your data
  • Restrict or object to our processing
  • Receive your data in a portable format
  • Withdraw consent at any time
  • Opt out of marketing at any time

Email support@official-adwysd.com to exercise any of these. We respond within one month.

9. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

10. Children

Our website is not directed at children. We do not knowingly collect data from anyone under 13, and will delete such data promptly if we become aware of it.

11. Changes to This Policy

We may update this policy. The date at the top shows when it was last revised.

12. Contact Us

Josh Gelato Limited (Company Number 14407291)
Registered Office: 1–3 Tranquil Vale, Blackheath, London SE3 0BU, United Kingdom
Email: support@official-adwysd.com
Phone: +44 20 3659 8868