About Us

Last Updated: 10-8-2026

Welcome to Always Do What You Should Do. We design and sell everyday apparel built around a single idea — that what you wear should remind you to keep showing up, keep going, and always do what you should do.

Who We Are

official-adwysd.com is the official online store of Always Do What You Should Do (ADWYSD), owned and operated by Josh Gelato Limited, a company registered in England and Wales under company number 14407291. Our registered office is at 1–3 Tranquil Vale, Blackheath, London SE3 0BU, United Kingdom.

We are the brand owner. Every ADWYSD product sold here is designed by us and dispatched by us, and this is the only website authorised to sell them. All orders are sold, processed and fulfilled by Josh Gelato Limited, and payments appear on your statement as cartadicreditopay.

Our Story

We started ADWYSD with a vision to create a brand that stands for authenticity, purpose and self-improvement. Every piece in our collection is designed to remind you to stay true to your values and push forward with confidence.

We believe clothing is more than fashion — it is a statement of who you are. Our pieces are made with care and checked before dispatch for quality and fit. Whether you are dressing for an ordinary day or something that matters more, our range is built to go with you.

What We Offer

We produce a focused range of apparel and accessories — hoodies, T-shirts, tracksuits, shorts — from everyday essentials to limited-run drops. Our designs are made to help you express your individuality while staying grounded in your values.

How We Ship

Orders are dispatched from London. Two delivery options are available at checkout, both priced in GBP:

  • Free Shipping — estimated delivery 15–22 business days
  • Priority Shipping (£10.00) — estimated delivery 8–15 business days

These are total estimates from order to delivery, including processing. We know that asks for some patience, so we keep you updated — tracking is emailed to you as soon as your parcel leaves us. Full details are in our Shipping Policy.

Returns Made Simple

You have 14 days from delivery to change your mind for any reason, and 30 days to reject anything faulty. This applies to sale items too. See our Refund and Returns Policy for how it works.

Our Values

  • Quality: We stand behind what we make, and we will put it right if something is not as described.
  • Integrity: Clear pricing in GBP, honest delivery estimates, and no charges appearing at checkout that you did not expect.
  • Inspiration: Everything we design is meant to push you to live with purpose and confidence.

Customer Support

Our team is available Monday–Friday, 9am–5pm GMT and aims to reply within 24 business hours. If something goes wrong with an order, contact us before raising a dispute with your bank — we can usually resolve it the same day.

Contact Us

Josh Gelato Limited (registered in England and Wales, Company Number 14407291)
Registered Office: 1–3 Tranquil Vale, Blackheath, London SE3 0BU, United Kingdom
Email: support@official-adwysd.com
Phone: +44 20 3659 8868